Events Nowadays an event is not what it used to be ten years ago. In our sensation-driven culture the single event isn’t a sensation any more. Too often it has been copied; too often it has been done before. Do you want to promote a political message? Do you want to shake the masses? Is it your aim to be acknowledged by Swiss media? Do you want to promote your product in a new way? Events or, as we prefer to call them, “parties around a product” are gaining more and more importance. There isn’t a big firm without a specifically dedicated budget for parties any more. These parties can make a product known to a mass of people or, as we often tend to forget, create an emotional bond between a firm and their clients (events for regular or good clients).